Types Of Internet Marketing

There are different types of internet marketing and all of them play a crucial role in building a brand image on the internet. When you are marketing your products or services online, you wouldn’t want to miss out on a particular tool or platform. Following are some of the important internet marketing disciples:

E-mail marketing: E-mail marketing is one of the most direct forms of communication with the customers. It’s a vital marketing tool and used by most businesses across the globe, and the significance of e-mail marketing is growing rapidly even in Singapore, so much so that it has become an integral part of internet marketing in Singapore. It’s low cost, easy to create, and easy to track and it provides brand exposure to your target audience.

Search Engine Optimization: Another powerful marketing tool is search engine optimization, commonly known as SEO. When you create an SEO-friendly website, it invariably means you have a faster, better, and an organized website, because if it’s SEO-friendly then it’s user friendly as well. SEO helps you gain better ranking on search engines which essentially translates into more business and brand awareness.

Social media marketing: A business that has a presence on social media grows twice as fast as those who don’t. Most businesses engaged in social media marketing revealed that their efforts have generated more exposure whereas 80% marketers suggest that their marketing on social media has increased traffic. There are a number of social networking services such as Facebook, Twitter, and LinkedIn that can take your brand marketing to a new level.

Blogging: When you want to share detailed information about your products, or you business endeavors and future plans, there is no better way to do it than blogging. Your blog is the space where you can engage your visitors with information that go beyond your product. When someone types the name of your brand on the search engine, it should ideally return your blog along with your website. Every time you write a new blog posts, it informs search engine and your subscribers about an update, which drives traffic. The same may not be possible with your website which your wouldn’t update that often.

Affiliate marketing: Perhaps a lesser known marketing tool for new businesses but it’s a very effective one. Affiliate marketing is performance driven and hence the chance of wasting your money for a campaign is almost nil.

Some of the other important marketing tools are content marketing, location based marketing, community building, network marketing, video marketing, and pay per click. Internet marketing in Singapore has taken the center stage ever since the advent of the aforementioned marketing methods and every business is trying to make the most of it by increasing their presence on the internet.

The Four Principles of Marketing Strategies

Unlike olden days when choices were few, the current generation is spoilt for choice. The range of available products is endless. The strategy to tackle competition has to be well planned. To increase the appeal of product, the strategy of marketing must integrate capabilities and novel skills to hold a consumer’s attention. The four principles of marketing strategies are clarity, innovation, concentration and separation.

1. Clarity: clarity of the product’ definition is important to set at the inception phase of the product. Apart from product definition, there must be clarity regarding expectations from the product and the target market. The three pillars of a successful business venture are building product awareness, selling the product and receiving positive customer feedback. Clarity also defines the product and business specialization. When focus is targeted at a single product the probability of success is higher as compared to splitting focus towards different tangents. This is achieved when the concept and expectations are clear.

2. Innovation: innovation is the USP of any new product launched in the market or for any old product that is revamped. If product A is similar to product B and pricing is the same, the element that determines which product is chosen depends on the customer’s personal brand preference which is in turn influenced by Facebook marketing method. Products are bought depending on the amount of exposure the consumer has about the same. Innovative ideas also help in approaching virgin markets to improve sales. New opportunities can be evaluated through innovative approaches to uncover non-obvious potential.

3. Concentration: this strategy involves pooling in of the limited resources that are at disposal to improve the chances of sale of a product. Effective distribution of resources is achievable only when the sum total of resource is known. Sum total can be estimated only on concentration.

4. Separation: the market has to be segmented in order to cater effectively. If the company is involved in manufacturing and sale of more than one product which may or may not be inter-related, separating each unit will maintain smooth functioning of the unit as a whole. To bring in separation among the different units, the characteristics of each with its specialization must first be understood. When segregation is done right, there is very little overlapping in function and structural ambiguity. The consolidated success of a company is dependent on the success of each individual unit.