Why Your Business Needs Social Media Strategy


Why Your Business Needs Social Media Strategy

Many small and medium businesses today know that they need to be relevant or face oblivion in the ever-changing markets. Social media marketing as a strategy has become a constant to reach out to partners, clients, customers, and prospects. This has been easier than ever before, let us demystify why it is relevant.

You should check out https://www.visibiliti.com.sg if you are looking for an agency to help you run an excellent digital marketing campaign.

Brand Awareness
For a new business to make its name in the market, it first has to build on brand awareness. Product and service-driven firms must use social media to boost the visibility of the brand. This ensures that the present customer base remains on point and the reach to potential prospects stays in focus. People scouting around for a particular product or service will do so over the internet and if they do not find your presence there, they will settle for another brand that has visibility.

Referral Marketing
Many business use these popular platforms like Twitter, LinkedIn, Google Plus, Facebook, Pinterest, Instagram, Tumblr to spread their messages. Blogging about a new business offering provides an ambit where the potential target will latch onto a catchphrase or keyword. Spreading the message through the referral marketing platforms helps in brand recognition and lead generation for long-term paying customers rather than simply like and sharing alternatives.

Customer Service
Feedback about a particular website through surveys makes it easy for the firm to follow the directive of customers. Consumers invariably source the internet for assistance about a new public offering and ensure that their questions and queries are suitably answered. To keep the conversation going, every business must establish a connection with the base. The objective is to find a solution if there is a glitch and iron out the problem with a good customer service program. Customers are not always irrational, some even post positive comments, and this works as a testimonial of sorts in establishing social media strategy.

Building Followers
Boosting search engine rankings hardly features in the daily grind of media strategy and play. This is a very credible quotient in the realm of business as it works as a determining factor in social media to share with followers and the target base. Ways that help followers spread the message must remain on point when writing out the business media strategy. SEM in Singapore ensures that a little love can go a long way, with the right methodology in play ensuring that the business retains its edge over the competition.

Being Relevant
The definition of a new business is to ensure that the product or service offers to a wide target base; otherwise, the new public offering may shut shop because of limited tactical planning. By being relevant with the wide range of products/services available that appeals to the masses/target, after conducting strategic research, the business will succeed. Having a Facebook page, for instance, is a great way to dialogue with people from various walks of life. If they find the product/service interesting they will follow it, and keep on doing so, but if not, they will unfollow, as will others resulting in losing out because of irrelevance.

Loyalty
To establish a brand presence in the market can take a while, but with the right play, even a dull product can be revived. Consumers who loved a product earlier may wait in queue for the new revitalized brand because it is credible. That is where brand loyalty base remains on point. Spreading the message through tweets on Twitter and other networking platforms work as a teaser campaign. The objective is to get the target to take the bait, wait for the final pitch and strike at the launch.

It goes to prove therefore that search engine marketing is here to stay and to make a name in the market; it pays to learn the nuance of the medium, period.

Is digital marketing better than traditional marketing?

A few years ago only a handful of businesses marketed their product and services digitally. Presently, digital marketing is trending because it is very effective and often yield good results. Businesses that don’t have a digital marketing strategy are struggling to reach out to their target audience. If you want to take your business to a now stratosphere, you should consider creating a digital marketing strategy.

Developing a digital marketing strategy can be a challenge, but if you do some research you will get it right.

You can also seek the assistance of an online marketing agency. While there are many out there, Visibiliti’s performance-based campaigns are a good way to ensure that you will definitely get leads for your company’s marketing. If you are looking for digital marketing in Singapore, you should check out Visibiliti.

The following article by Dave Chaffey discusses some 10 reasons why you need a digital marketing strategy.

10 reasons you need a digital marketing strategy in 2018

Where do you start if you want to develop a digital marketing strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively, so they are suffering from the 10 problems I highlight later in this article and they are losing out to competitors. Read more here

You likely now know some reason why you need a digital marketing strategy. Presently, there are a couple of ways you can showcase your business. Choosing among them can be a real challenge because you don’t really know the one that is going to work.

The following article by Study.com compares traditional marketing to digital marketing and advertising.

Comparing traditional marketing to digital marketing and advertising

In one sentence, traditional marketing is what your parents grew up with, and digital marketing is what you see when you are online every single day. These two types of marketing often compete with one another. Companies regularly allocate their budgets to marketing and advertising on different platforms. So, what is the difference between traditional and digital? Read more here

Since you now know a couple of things about traditional marketing. You are likely going to be interesting in learning some advantages traditional marketing has over digital marketing.

The following article by Ivan Widjaya shed light on 5 advantage of traditional marketing over digital marketing.

5 advantage of traditional marketing over digital marketing

One of the major goals of every business is, of course, to grow and maintain a strong and loyal client base. A key factor in achieving this is to promote the products and services of the business through advertising. This can be done through newer digital marketing strategies that utilize social media, among others, as well as through established and more traditional marketing methods. But while digital marketing can possibly reach more people quicker, there are still some advantages of employing more traditional marketing methods. Read more here

Final note

Within the last couple of years, digital marketing has become popular. But this does not mean that traditional marketing is obsolete. Some businesses are getting massive returns from traditional marketing. In order to determine if digital or traditional marketing will work for you, you have to try them out.

Why is a good digital marketing plan essential for business growth

 

 

A good digital marketing plan is very important to grow your business, especially in this day and age when digital is the way to go. Digital marketing is very important because of the presence of social media, which has emerged as the greatest and the most popular way to connect with a large number of people from all of walks of life using strategies of internet marketing in Singapore. Digital marketing can be very helpful to show case your capabilities to people and help them understand what your offerings are and what you specialize in.

Digital marketing is necessary because now enterprises are changing their brick and mortar set up to online websites, these are the new shops with new and evolved strategies to help touch base with customers. These are the shops of today, when people have no time to go to a shop. They shop on their phones and laptops from anywhere in the world. In order to keep up with this trend enterprises need to have a very clear and distinctive digital marketing strategy.

Let us take a look at the various reasons for adopting a good digital marketing strategy to help your business grow.

Digital marketing is cheaper and cost effective than traditional marketing practices

When you have a small business and you aim to reach the maximum number of people, your only resource is digital marketing. A good digital marketing strategy can help you connect with a lot of people around the world and achieve the desired results in terms of client conversion ratio. But the strategy that you need to adopt should fit all the necessary elements of digital marketing. You will spend a lot less than you would have to if you chose traditional marketing techniques.

Digital marketing helps to generate better revenues

Through digital marketing you will be able to reach so many people at the same time. You can showcase your offerings to them through videos, innovative campaigns and blog posts. They can completely understand your offerings through these posts and videos all at the click of a button. For a customer this can be very alluring because they can do all this at their own time and pace. This kind of a marketing strategy can yield better revenue as the customer has the ease of time and gets all kinds of information to understand the product better.

Digital marketing can help you interact with your audience better

Through social media platforms your interaction with your target audience is enhanced and augmented. Google plus helps you chat with them on a one to one level and through facebook you can show them the various products and services. They can also search about you online and go through various customer reviews. On youtube they can go through current and previous videos to understand your history and evolution. Thus your interaction with your target audience will greatly improve if you are online and visible to your target audience.

Digital marketing can help you build a reputation of your brand

Through digital marketing techniques and strategies you can build a great reputation of your brand and this can go a long way in helping you interact with your audience better. In order to prove yourself worthy of the customer’s time and money you need to be able to build a reputation online. This can be done by adopting a good digital marketing strategy and getting great customer reviews. Customers of search marketing agency make their mind up very easily if they come across good or bad reviews about a particular product or service.

Types Of Internet Marketing

marketing-technology

There are different types of internet marketing and all of them play a crucial role in building a brand image on the internet. When you are marketing your products or services online, you wouldn’t want to miss out on a particular tool or platform. Following are some of the important internet marketing disciples:

E-mail marketing: E-mail marketing is one of the most direct forms of communication with the customers. It’s a vital marketing tool and used by most businesses across the globe, and the significance of e-mail marketing is growing rapidly even in Singapore, so much so that it has become an integral part of internet marketing in Singapore. It’s low cost, easy to create, and easy to track and it provides brand exposure to your target audience.

Search Engine Optimization: Another powerful marketing tool is search engine optimization, commonly known as SEO. When you create an SEO-friendly website, it invariably means you have a faster, better, and an organized website, because if it’s SEO-friendly then it’s user friendly as well. SEO helps you gain better ranking on search engines which essentially translates into more business and brand awareness.

Social media marketing: A business that has a presence on social media grows twice as fast as those who don’t. Most businesses engaged in social media marketing revealed that their efforts have generated more exposure whereas 80% marketers suggest that their marketing on social media has increased traffic. There are a number of social networking services such as Facebook, Twitter, and LinkedIn that can take your brand marketing to a new level.

Blogging: When you want to share detailed information about your products, or you business endeavors and future plans, there is no better way to do it than blogging. Your blog is the space where you can engage your visitors with information that go beyond your product. When someone types the name of your brand on the search engine, it should ideally return your blog along with your website. Every time you write a new blog posts, it informs search engine and your subscribers about an update, which drives traffic. The same may not be possible with your website which your wouldn’t update that often.

Affiliate marketing: Perhaps a lesser known marketing tool for new businesses but it’s a very effective one. Affiliate marketing is performance driven and hence the chance of wasting your money for a campaign is almost nil.

Some of the other important marketing tools are content marketing, location based marketing, community building, network marketing, video marketing, and pay per click. Internet marketing in Singapore has taken the center stage ever since the advent of the aforementioned marketing methods and every business is trying to make the most of it by increasing their presence on the internet.

The Four Principles of Marketing Strategies

Unlike olden days when choices were few, the current generation is spoilt for choice. The range of available products is endless. The strategy to tackle competition has to be well planned. To increase the appeal of product, the strategy of online marketing must integrate capabilities and novel skills to hold a consumer’s attention. The four principles of marketing strategies are clarity, innovation, concentration and separation.

1. Clarity: clarity of the product’ definition is important to set at the inception phase of the product. Apart from product definition, there must be clarity regarding expectations from the product and the target market. The three pillars of a successful business venture are building product awareness, selling the product and receiving positive customer feedback. Clarity also defines the product and business specialization. When focus is targeted at a single product the probability of success is higher as compared to splitting focus towards different tangents. This is achieved when the concept and expectations are clear.

2. Innovation: innovation is the USP of any new product launched in the market or for any old product that is revamped. If product A is similar to product B and pricing is the same, the element that determines which product is chosen depends on the customer’s personal brand preference which is in turn influenced by Facebook marketing method. Products are bought depending on the amount of exposure the consumer has about the same. Innovative ideas also help in approaching virgin markets to improve sales. New opportunities can be evaluated through innovative approaches to uncover non-obvious potential.

3. Concentration: this strategy involves pooling in of the limited resources that are at disposal to improve the chances of sale of a product. Effective distribution of resources is achievable only when the sum total of resource is known. Sum total can be estimated only on concentration.

4. Separation: the market has to be segmented in order to cater effectively. If the company is involved in manufacturing and sale of more than one product which may or may not be inter-related, separating each unit will maintain smooth functioning of the unit as a whole. To bring in separation among the different units, the characteristics of each with its specialization must first be understood. When segregation is done right, there is very little overlapping in function and structural ambiguity. The consolidated success of a company is dependent on the success of each individual unit.